You must have heard prior to reading this piece that WordPress perhaps is the best CMS and blogging platform! However, the question which arises here is that to what extent is this claim true?
Well, to bring this to your attention, WordPress is rated highly in terms of its SEO friendliness but to some degree, the claim above is completely not true because WordPress is not completely SEO friendly by itself.
Don’t get riled up just as yet as we would like to confirm that even if the default WordPress installation is not SEO friendly, there are various options available such as WordPress SEO plugins through which you can aim for higher and excellent ranking on search engines. But, if you believe that your stock installation of WordPress itself will bring about miraculous results, you are greatly misinformed.
This article piece will highlight methods / changes in default settings using which you can make your website SEO friendly. Let’s begin exploring!
WordPress Permalink | Be Patient with Your Approach
Do not indulge yourself in exploring unlimited plugins as that approach will leave you feelingconfused and may pose more complex scenarios rather than providing a solution. Instead, opt for aplugin which is versatile such as WordPress SEO Plugin by Yoast. The other option available athand and which is also wise is to manually code most things into the theme. However, Yoast isfree and provides seamless results.
Moving to the technical aspects, there are WordPress blogs which are using the defaultpermalink, something not recommended and which looks like:
This is a serious cause of concern as a blogger since Google penalizes the blog strictly. However, by opting to use the URL parameter setting within your Webmaster Tool by Google, or just by using the Yoast SEO plugin’s permanlink option, you will be able to address this concern.
Since there are numerous theme settings and WordPress plugins, there are also large number of URL parameters that are used by WordPress. However, to remain safe from any penalties, the wise choice would be to make use of Webmaster tool’s URL parameter. This will ensure the sanctity of your WordPress SEO from ever being penalized or falling victim.
Understanding SEO Title and Meta Description
As SEO optimized content ranks better on search engines, it’s imperative to understand the importance of the role which optimization techniques play, namely, SEO titles and meta descriptions. There are a wide range of SEO plugins available for WordPress but only use the one which best fits your needs.
A wise option again would be to opt for Yoast Plugin for WordPress SEO which will aide in stronger on-page SEO and allow you to insert meta title and meta description. Also, there are themes available which come prebuilt offering these features; this way you have two options to choose between.
WordPress Loading Speed
To rank better on search engines, it’s essential that you consider the loading time of your pages and WordPress is no different. This platform is most commonly also known for being one of the most memory grabbing platforms. But, this claim is only true to a certain extent because the stock version does not pose major concerns. However, it’s when you keep adding new plugins is when the blog slows down in speed.
Or, you really have a bad host slowing down the loading time of your website!
WordPress as a platform itself is striving hard to ensure that its future version responds faster but till that happens, there are plugins always available which we can resort to. If you’re in search of a plugin to decrease the load time of your site, you can choose between the recommended W3 Total Cache or WP Super Cache. Additionally, you could also make sure of the ShortPixel plugin to optimize images.
Timely filter your database for any redundant tables
Keep removing your post revisions
Write SEO friendly content
Control indexing of categories pages and tags
Build a Sitemap of your blog
Should You Continue Using WordPress As A Platform for Blogging?
Well, the answer to that would be a sure shot yes! For any beginner, WordPress perhaps is the most ideal platform to start off with. With access to numerous plugins, there’s about everything that you can do to attain success on search engines. In conclusion, following the above listed methods will definitely make your WordPress blog SEO friendly. Keep watching this space for more tips and tricks.
Imran is a succcessful freelancer with over 10 years of experience in Internet Marketing, QA and WordPress development. He shares WordPress latest hacks, tips and useful free or paid resources for noobs and experienced WordPress enthusiasts.