If you are looking to improve the performance of your website across multiple search engines, you must download the Yoast Plugin for your WordPress SEO. This tutorial will guide you through the process of installing your Yoast Plugin if you already haven’t done it before.
Why is it essential to have this plugin?
If you’re aware of the working mechanisms of WordPress, you would know that WordPress itself doesn’t offer the admin any tools to manage the SEO related features of a particular website including sitemaps, meta tags, page titles etc.
However, with all due credit to this highly related plugin, your life will become ever so easier. Continue to read through to learn more.
Plugin Installation Process
With this easy to follow guide, your job will be done in a couple of minutes if not more. Just make sure to follow the tutorial step-by-step.
Open Dashboard > Click Plugins > Click Add New
Type WordPress SEO by Yoast in the search bar
Press ‘Install Now’
Once a pop-up window appears confirming the installation of the plugin, click OK
After a couple of seconds, the plugin will automatically start downloading and will be installed. All you will be required to do is click the ‘Activate Plugin’ button.
Moving Forward With installation of WordPress SEO by Yoast Plugin
Once you have successfully activated the plugin, a new option should appear in your dashboard panel titled as ‘SEO’
Further to this, there are couple of other imperative configurations which need to be looked into. However, these may not be relevant in each case but will nonetheless present a scenario which could be used by most individuals.
Upon clicking the SEO tab initially, the new installed plugin may advise altering your permalink structure – Dashboard > Setting > Permalinks.
As per the industry standard and consensus, it would be ideal to use the ‘Post Name’ permalink structure.
However, in general, there is no such requirement to check the option of ‘Force Rewrite Titles’ as it can be left unchecked –
Dashboard > Search Appearance> General.
Note: Force Titles settings will only appear if your theme doesn’t support the standard WordPress Title Tags for Homepage.
HOLD ON! THIS IS AN IMPORTANT STEP TO UNDERSTAND
When speaking of a website’s performance on search engines, it’s crucial to realize the value which the Titles and Metas provide to the overall functioning of things. Hence, before you forget, you need set the info using
Dashboard > Search Appearance> Homepage
Here you will be performing an action considered as ‘gold’ in terms of search engine optimization so do it astutely.
The recommended strategy would be to keep things short and precise. Opt to keep your title 6-9 words, ranging to a maximum of 65 characters. Here, quantity of words won’t do the trick which quality will, thus, for your meta description, keep it limited to 156 characters and draft it in simple and clean words.
Trust us, this trick will do a world of wonders for you! See the image below:
Moving ahead, there aren’t a great deal of changes required in the Taxonomies section, you can visit this by
Dashboard > Search Appearance> Taxonomies.
However, we do recommend that you click the ‘noindex follow’ option by switching the Yoast Meta Box to Hide state.
Additionally, it can be argued whether selecting the ‘noindex follow’ option for Date and Author Archives would be a wise idea or not as its works well either way. Navigate through Dashboard > Search Appearance> Archives.
Are you wondering why it would be better off to leave them unchecked? Well, this will avoid content duplication on your website and trust us, no one wants a cluttered website with repetitive content.
Use the Plugin for Social Media As Well
By using the Yoast plugin for WordPress SEO, you can also set an image to be displayed when a user either likes or shares your homepage. Ideally, the picture should be in a square format and must have your logo (optional). Contrarily, displaying text in image will yield poor results due to its small size. To set this, go to
Dashboard > Social> Social > Facebook.
The plugin will also work for Twitter. All you are required to do is insert your twitter handle without the @. For this, navigate through
Dashboard > Social > Twitter.
XML Sitemaps Using Yoast
Moving on, for webmasters to take account of extra information about each URL, it’s a wise option to check the ‘Automatic XML Sitemaps’ option. To enable this, navigate through
Dashboard > General> Features. See the example below:
You can access your website sitemaps using http://www.example.com/sitemap.xml
You can use separator breadcrumb as used in the following image.
If you are new to this plugin, all of the above may come off as overwhelming to you. However, all it takes to understand and get through successfully is patience and attention to detail. Each option in plugin comes with a description so make sure to read before you check any option.
However, if you still feel lost and want an expert opinion on this, feel free to contact us today at wdesigns.net
Imran is a succcessful freelancer with over 10 years of experience in Internet Marketing, QA and WordPress development. He shares WordPress latest hacks, tips and useful free or paid resources for noobs and experienced WordPress enthusiasts.